Tag Archives: Consumers

Starbucks embarks on adventures in Italy

In 2016 Starbucks, one of the world’s largest coffee shop chains, announced that it was going to enter, Italy, its ‘most intimidating market yet’ (Chandler, 2017), over 30 years after its CEO Howard Schultz travelled to Italy and was inspired … Continue reading

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The McCafé view of specialty coffee

“The coffee market has got a bit over-complicated, hasn’t it? But with McCafé, none of the frills or fuss. Only freshly ground beans, making great tasting coffee. It’s simple.” McDonalds UK This is the message of a new advert from … Continue reading

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Exploring coffee shop culture in Russia

Russia is a country more frequently associated with a tea drinking culture which dates back hundreds of years. While the hot drinks market in Russia is still dominated by tea (Euromonitor, 2016), the consumption of coffee is one the rise, … Continue reading

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Coffee Shop Takeover: a Decline of Pubs and High Street Transformation

Our high streets are changing, according to recent data from the Local Data Company, as discussed by the BBC. The data highlights a number of changes which indicate that what consumers want from the high streets is being transformed. With … Continue reading

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