Category Archives: Italy

Considering Italian Coffee Culture: Coffees-Italian’s do it better?

I found via a Twitter a video produced by Romedia Studio and Umami Area entitled Coffees: Italians do it better? At the time I assumed this was a short commentary on specialty coffee in Italy, but when I sat down … Continue reading

Posted in Cafe Culture, Coffee, coffee culture, Consumers, Italy | Tagged , , , , , , , , , , , , | 2 Comments

Starbucks embarks on adventures in Italy

In 2016 Starbucks, one of the world’s largest coffee shop chains, announced that it was going to enter, Italy, its ‘most intimidating market yet’ (Chandler, 2017), over 30 years after its CEO Howard Schultz travelled to Italy and was inspired … Continue reading

Posted in Cafe Culture, Cafe types, Coffee, coffee culture, General, Global Chains, Italy, Rome, Starbucks | Tagged , , , , , , , , , , , , | Leave a comment