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Category Archives: Rome
Starbucks embarks on adventures in Italy
In 2016 Starbucks, one of the world’s largest coffee shop chains, announced that it was going to enter, Italy, its ‘most intimidating market yet’ (Chandler, 2017), over 30 years after its CEO Howard Schultz travelled to Italy and was inspired … Continue reading
Posted in Cafe Culture, Cafe types, Coffee, coffee culture, General, Global Chains, Italy, Rome, Starbucks
Tagged coffee, coffee house, coffee shop chins, Consumers, Howard Schultz, Italy, Milan, Reserve, Rome, Starbucks, StarbucksItalia, third space, Tourism
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